Brand Vision & Target Audience

Restaurant Scientists

Our vision is to be the restaurant consulting firm of choice by improving profits and the quality of life for every independent restaurateur. We strive to educate and develop emotionally intelligent foodservice leaders.

Start-ups, underperforming, and distressed independent restaurants

Brand Directives

Restaurant Scientists
  • Minimize or eliminate restaurant pain points
  • Increase productivity and operating efficiencies
  • Curriculum development and certification
  • Utilize technology LMS platform to teach and develop leaders
  • Build independent restaurant community

Brand Attributes

Restaurant Scientists
  • Approachable
  • Affordable
  • Affordable
  • Friendly
  • Educational
  • Supportive
  • Insightful
  • Result oriented

Brand Positioning Statement

Restaurant Scientists

For those underperforming and distressed restaurants in need of repeatable strategies to engineer profits, The Restaurant Scientist provides national restaurant chain infrastructure with behind-the-scenes support. We provide independent operators national chain insights, infrastructure, and financial analysis. We also identify and solve your pain points. We are different because we are educators, with a purpose of teaching clients the science of profitable restaurant operations. We develop informed and emotionally intelligent leaders.